Semiotics


Denotations:
  • Two people dancing.
  • Formal clothing.
  • Bold font.
  • Stars in the distance.
  • Old-time poster.
  • Elegant limbs.
  • Glowing rim around the two people.
Connotations:
  • The physical act of dancing presents a relationship between the two people.
  • Fake stars and chipped edges on the poster show that it is old which could mean the film is perhaps set in a later era or makes references to one.
  • The bold title 'La La Land' Creates a happy atmosphere for the film.
  • The act of dancing could hint that the film is a musical.
  • The caption within the poster stating 'Here's to the fools who dream' suggests that the film may not be as happy as it seems. That a story with obstacles must unfold.
  • The glowing rim around the two people suggest they have a true connection and makes them look almost heavenly like. This could mean they share divine love.
  • Due to the set scene of a starry night, the two people are insinuated to be a main part of the film along with the struggles they may face alone.



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