Mirror vs Times language

Newspaper article analysis

Bias in the news

1. Bias through pictures/graphics- Camera angles, captions.

In the front page of a newspaper shown below, a mug shot of Teresa May is displayed. In the picture, she is seen to be looking weak and almost looking up as if their is a higher power. This picture is a contrast to the normal ferocious pictures on other newspapers that display her authority. The caption of 'heaven help us' further emphasises her lack of power.


     2. Word choice and tone in the body of text.

On this newspaper, the body of text is very forceful and straight to the point. It uses the words 'gripping', 'claimed', 'killer virus'. The tone is harsh to warn the people of Britain about this virus.

     3. Choice of journalist and sources.

 

Rachel Sylvester is a controversial journalist for 'THE TIMES'.  

 

   4. Where is the article in the paper?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A key story of a little girl who was killed by a dog is less publicised then David Cameron paying less to keep his house warm.

 

 

   5. Bias through headline.

6. Bias use of names and titles

 

7. Bias through statistics and crowd counts



 

News values

Gatekeeping:

A term which applied to the editing and filtering process where decisions are made to let some information 'pass through' to the receiver (audience) and other information's remained barred.


News values:

• Galtung and Ruge theory- In 1965, they analysed international news stories to find out what kind of storied came top of the news' 'agenda'. Their findings helped them create a list of 'news values':
• Threshold: The bigger the impact and reach of the story.
• Unexpectedness: An event that is a shock or out of the ordinary.
• Negativity: Bad news is more interesting. If it bleeds, it leads.
• Elite personal/places: Stories about important people and powerful nations.
• Unambiguous: Straight forward and easy to write about.
• Personalisation: Stories that include human interest- 'real' people.
• Proximity: Stories that are closer to home are more likely to be included.
• Continuity/currency: Stories that are already in the news continue to run and are updated.  

Tabloid vs Broadsheet

 

Broadsheet:

 

• One big picture
• Large title
• Small advertisements
• Political headlines
• Lot's of text
• (A, B, C1)
• Serious
• Black and white
• Formal
• Intellectual
• Small font
• Not for children

 

 

Tabloid:

•  Bright colours
• Many different pictures
• Bold writing
• Short phrases
• Many Adverts
• Minimal text
• Large font
• Reality based- lifestyle
• Entertainment
• Popular
• Jokes and puns
• Gimmicks (bingo)
• Less- in depth journalism
• Informal

 

Advert analysis

 

 

Disability awareness advert- Evaluation

 

 

1) Our task was to create a disability awareness advert from scratch, our audience were students who are around people with disabilities and teachers who can all help to make their school lives easier. To spread this awareness, we wanted to include an inspirational input from someone who has a disability and knows the importance of awareness in school. The name of our campaign is called Scope. Scope is already a disability awareness campaign and has done a lot of work all over the UK. We made our advert to contribute to the charity.

 

2) I worked with Molly B, Bobby and Dan on this project. We started off by brainstorming what we could include within our advert. We decided to take inspiration from Buzzfeed's disability video and use the green screen to be a background behind short images of children with in Baddow school who have disabilities. We then created a story board of the different stages of our video. We included the angle shots, the time of each shot and what colour the background would be. Molly was then assigned to do the editing of the video and I was assigned to ensure the video went on everyone's blog.  

 

3) We planned our sequence through a story board as explained above.

 

4) To research, we looked for a disability charity that already existed. We found the charity scope, which focused on raising money and spreading awareness for disabilities. We then researched Buzzfeed's videos on disabilities.

 

5) I think the interview of our teacher who has a disability went well because it gave inspiration to people who may need help to get through their disability. I also think the use of students within the school that have disabilities was effective because it showed students that their not alone.

 

6) From completing this task I have found that storyboards really help when creating an advert as it helps you to outline each stage of your advert.





Advert plan- Disability awareness

Advert- Disability Awareness