Music video notes
Forms and conventions
A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmented story. Music videos sometimes use concert footage.
3 types of video
A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmented story. Music videos sometimes use concert footage.
3 types of video
- performance
- Narrative
- Concept
- Quick shots
- Stylisations
- Fanciful imagery
- Erotic imagery
- Computer graphics
- Animations
- Live action
- Documentaries
- Non-narrative
- Abstract film
- Eg, Macho rock male representation, long hair, leather, tattoos etc.
- Cutting edge techniques and artistic innovations
- Women= sexualised
- Race
- Music, lyrics, performance, themes, genre
- Performance of the artist as part of the video
- It was from clips of performances that music video developed
- Tell a story either that features in the lyrics or is suggested in the lyrics
- Can be like a mini film. with a beginning, middle and end
- Can suggest links to a story
- Can promote a film with clips from the film including telling a story
- Based around a single idea or concept
- Usually unusual or obscure even surreal for the audience
- Lots of common themes
- Depends on genre
- Lots of editing
- Symbols, montage, lighting, fast paced and pictures
- All white and black (simplistic)
- performance
- Stylised look
- Satire of a serious indie pop band
- Shot of 3- obvious who the lead is
- Serious facials
Charity shelter campaign
Campaigns make your feel
Children are often used because they are innocent, have no regrets and do not deserve to suffer.
Techniques used:
- Sad
- Guilty
- Tug on the heart strings
- Grateful
- Considerate
Children are often used because they are innocent, have no regrets and do not deserve to suffer.
Techniques used:
- vulnerable, innocent humans.
- People whose rights are neglected.
- We are being cultivated.
- We do not realise the issues because we have become immune.
- Emotional shutdown.
- Issues normalised/accepted in society.
- Humanised to human brutality.
- Losing empathy.
- Heavy exposure to violence in media numbs us.
- We have a wet appetite for wanting to see violence.
- Children are exposed o 5 scenes of violence a day.
- 5% addicted to violence.
- Accepting violence is normal.
- Storytelling driven by marketing- less caring.
- Thousands of people loose their homes because of relationship breakdown.
- 2 minutes, someone faces loosing their home.
- 1million come for advice and support.
- Shelter helps people find homes and keep them and finds the root to their problems.
- Founded in 1966 in London.
- campaign launch0 poster ads, Facebook and mobile messaging.
- Poster campaign launched in 4 towns for 6 weeks.
- Adverts directed by ken Loach.
- Adverts want to shock and stand out without gimmicks.
- Wanted people to empathise with real people.
- Posters use direct mode of address.
- 1 in every 200 people in UK are homeless.
- Over 300,000 homeless in Britain.
- Phone number/website.
- Tag line/ slogan.
- Rhetorical question.
- People/ children/ animals.
- Vulnerability.
- Reality.
- Direct mode of address,
- Price of donation.
- Company facts/ stats.
- Celebrity promotion.
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