Media Framework- Audience

• Audience- The type of person you want to target.

• Demographic profiling- Hierarchy of the audience.

1. A- Higher management (Bankers)
2. B- Middle management (Teachers)
3. C1- Office supervisors
4. C2- Skilled manual workers
5. D- Semi skilled manual workers
6. E- Unemployed, students

•  Products targeted-

1. A- Cars, designer labels, Rolex's.
2. B- Memberships, holidays.
3. C1- IPhone, technology.

• Psychographic profiling-

1. Mainstream- Security
2. Aspirers- Status
3. Succeeds- Control
4. Resigned- Survival
5. Explorers- Discovery
6. Strugglers- Escape
7. Reformers- Enlighten

• Niche audience- Targeting a subset of the main market.