Advert analysis

 
 
Disability awareness advert- Evaluation
 
 
1) Our task was to create a disability awareness advert from scratch, our audience were students who are around people with disabilities and teachers who can all help to make their school lives easier. To spread this awareness, we wanted to include an inspirational input from someone who has a disability and knows the importance of awareness in school. The name of our campaign is called Scope. Scope is already a disability awareness campaign and has done a lot of work all over the UK. We made our advert to contribute to the charity.
 
2) I worked with Molly B, Bobby and Dan on this project. We started off by brainstorming what we could include within our advert. We decided to take inspiration from Buzzfeed's disability video and use the green screen to be a background behind short images of children with in Baddow school who have disabilities. We then created a story board of the different stages of our video. We included the angle shots, the time of each shot and what colour the background would be. Molly was then assigned to do the editing of the video and I was assigned to ensure the video went on everyone's blog.  
 
3) We planned our sequence through a story board as explained above.
 
4) To research, we looked for a disability charity that already existed. We found the charity scope, which focused on raising money and spreading awareness for disabilities. We then researched Buzzfeed's videos on disabilities.
 
5) I think the interview of our teacher who has a disability went well because it gave inspiration to people who may need help to get through their disability. I also think the use of students within the school that have disabilities was effective because it showed students that their not alone.
 
6) From completing this task I have found that storyboards really help when creating an advert as it helps you to outline each stage of your advert.



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