News terminology

  • TA (Target audience)- People who the newspaper aims to sell to.
  • PQ (Pull quote)- Something taken from within an article, usually said by the person in the main image.
  •  CA (Classified ad)- An advertisements that uses only text, as opposed to a display ad, which also incorporates graphics.
  • S ( Skyline)- An information panel on the front page that tells the reader about the stories in he paper to tempt them inside.
  • E (Edition)- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
  • SF (Stand first)- Block of text that introduces the story, normally in a different style to the body text and headline.
  • B (Byline)- The line above the story, which gives the author's name and sometimes their job and location.  
  • CS (Centre spread)- A photograph, often in full colour, that runs across the middle two pages.
  • LS (Lead story)- Main story using a splash.
  • G (Gutter)- The blank space between margins of facing pages of a publication or the blank space between columns of text.
  • F (Folio)- Top label for the whole paper.
  • PF (Page furniture)- Everything on paper except pictures and text of stories.
  • BT (Body text)- Also known as text. Written material that makes up main part of article.
  • SA (Standalone)- Picture story that can stand on it's own or leads to a story inside.


  • MH (Masthead)- Title of newspaper
  • BC (Barcode)- Used to scan paper to buy
  • C (Caption)- Brief description under a picture
  • H (Headline)- A short phrase that summaries main article.
  • MI (Main image)- Dominant picture, filling most of front page.
  • PN (Page numbers)- A system of organisation for newspapers to put them in order and make them easy to read and locate articles.



 
 

Q. 1 News Language