TA (Target audience)- People who the newspaper aims to sell to.
PQ (Pull quote)- Something taken from within an article, usually said by the person in the main image.
CA (Classified ad)- An advertisements that uses only text, as opposed to a display ad, which also incorporates graphics.
S ( Skyline)- An information panel on the front page that tells the reader about the stories in he paper to tempt them inside.
E (Edition)- Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
SF (Stand first)- Block of text that introduces the story, normally in a different style to the body text and headline.
B (Byline)- The line above the story, which gives the author's name and sometimes their job and location.
CS (Centre spread)- A photograph, often in full colour, that runs across the middle two pages.
LS (Lead story)- Main story using a splash.
G (Gutter)- The blank space between margins of facing pages of a publication or the blank space between columns of text.
F (Folio)- Top label for the whole paper.
PF (Page furniture)- Everything on paper except pictures and text of stories.
BT (Body text)- Also known as text. Written material that makes up main part of article.
SA (Standalone)- Picture story that can stand on it's own or leads to a story inside.
