Differences between BBCR1 Breakfast show and online playlist
Differences:
·
Nick Grimshaw explains how Ellie Goulding are going to
be played, however, they are not on the A-list within the playlist.
·
More international artists that young people like are
displayed on the online playlist. Such as Rudimental, Kendrick Lamar and Drake.
By displaying younger popular music
at the beginning of the playlist online, a younger audience is attracted. The
network is aware that younger people are more likely to go online digitally to
listen to BBC radio 1. Therefore, they publicise international popular music to
attract them to listen. This audience is under-30. The age BBC radio 1 strive
to attract and encourage to listen as they are the rising demographic.
