Jungle book script
Interviewer: Jen
Camerawoman: Oakley
Interviewee: Niamh
(Play 20 secs or so
of trailer)
Jen: “Hi I’m Jen
today I’m with Niamh Deasy the producer of the new film ‘the jungle book’,
thanks for joining me today.”
Niamh: “My
pleasure”
Jen: “So, you’ve
worked on many blockbuster films over the years which have all been majorly
successful. How did you ensure the re-make of the Jungle book would be as
successful as previous films like ironman?”
Niamh: “Well to
start off, we knew we had to capture the essence of the original film in order
to create the same magic Walt Disney managed to show in the classic. We wanted
to create a more advanced version of the classic cartoon jungle book without
ruining cast. Like any film, digital marketing also played a major part in the
distribution and publicity of the film. This is what brought in the views which
has led to an unbelievable success.”
Jen: “Yes, you
mentioned how great the cast were and worked with amazing actors such as
scarlet Johannsson and Idris Elba. How do you think they contributed to the
marketing of the movie?”
Niamh: “Well
obviously, these talented actors have massive individual fan bases which
immediately attracts a more mature audience. We really wanted to emphasise that
this re-invented film wasn’t just for children like it was in 1967. This range
of ages allowed a broader distribution across the world.”
Jen: “Oh Such as
the Hispanic audience?”
Niamh: “Yea
exactly, we really had to focus on the Hispanic audience (chuckles). For some
reason when one family member wants to see a film, three generations join them
(both chuckles). Also, by using Univision personalities in telemundo, we
advertised throughout the whole of Spain.”
Jen: “My teenage
son came up to me showing a small clip of the teaser trailer from Twitter along
with a poster, asking to go and see it. Was social media a big part the
marketing the film?”
Niamh: “As you
probably know, social media is a huge platform when it comes to advertising,
it’s a way of reaching out to everyone. By working with social media platforms
you know such as Instagram, twitter and Facebook, we were able to constantly
update the fans on the release of the film. Without this, we probably wouldn’t
have been as successful.
Jen: “Yeah you
guys do have a huge fan base. I know you also collaborated with companies like
Kenzo and Airbnb.”
Niamh: “Yeah the
fans loved that. To celebrate the worldwide release of such a massive
production, we decided to design a limited edition collection inspired by the
story’s classic characters.”
Jen: “Yeah I
loved the colours in the tops, I bought one for my son. So as we know the
trailer played a huge part in bringing in the views. How did you make sure the
trailer captivated an audience?”
Niamh: “Well as I
said before we really wanted to attract an audience of all ages, so we decided
to add more tension within the trailer to show there will be more action and
emotion. As you can see, or as I have seen people from ages of 10-50 have all
bought tickets and you know loved the film. This is what we wanted to achieve.”
Jen: “That’s
great. Well thank you so much for joining me today.
Niamh: “No it’s
been great”.
Jen: “If you want
to see more exclusive interviews from us or check out some behind the scene
footage, subscribe and click on the link below.”
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