- Sad
- Guilty
- Tug on the heart strings
- Grateful
- Considerate
Children are often used because they are innocent, have no regrets and do not deserve to suffer.
Techniques used:
- vulnerable, innocent humans.
- People whose rights are neglected.
- We are being cultivated.
- We do not realise the issues because we have become immune.
- Emotional shutdown.
- Issues normalised/accepted in society.
- Humanised to human brutality.
- Losing empathy.
- Heavy exposure to violence in media numbs us.
- We have a wet appetite for wanting to see violence.
- Children are exposed o 5 scenes of violence a day.
- 5% addicted to violence.
- Accepting violence is normal.
- Storytelling driven by marketing- less caring.
- Thousands of people loose their homes because of relationship breakdown.
- 2 minutes, someone faces loosing their home.
- 1million come for advice and support.
- Shelter helps people find homes and keep them and finds the root to their problems.
- Founded in 1966 in London.
- campaign launch0 poster ads, Facebook and mobile messaging.
- Poster campaign launched in 4 towns for 6 weeks.
- Adverts directed by ken Loach.
- Adverts want to shock and stand out without gimmicks.
- Wanted people to empathise with real people.
- Posters use direct mode of address.
- 1 in every 200 people in UK are homeless.
- Over 300,000 homeless in Britain.
- Phone number/website.
- Tag line/ slogan.
- Rhetorical question.
- People/ children/ animals.
- Vulnerability.
- Reality.
- Direct mode of address,
- Price of donation.
- Company facts/ stats.
- Celebrity promotion.
