A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmented story. Music videos sometimes use concert footage.
3 types of video
- performance
- Narrative
- Concept
- Quick shots
- Stylisations
- Fanciful imagery
- Erotic imagery
- Computer graphics
- Animations
- Live action
- Documentaries
- Non-narrative
- Abstract film
- Eg, Macho rock male representation, long hair, leather, tattoos etc.
- Cutting edge techniques and artistic innovations
- Women= sexualised
- Race
- Music, lyrics, performance, themes, genre
- Performance of the artist as part of the video
- It was from clips of performances that music video developed
- Tell a story either that features in the lyrics or is suggested in the lyrics
- Can be like a mini film. with a beginning, middle and end
- Can suggest links to a story
- Can promote a film with clips from the film including telling a story
- Based around a single idea or concept
- Usually unusual or obscure even surreal for the audience
- Lots of common themes
- Depends on genre
- Lots of editing
- Symbols, montage, lighting, fast paced and pictures
- All white and black (simplistic)
- performance
- Stylised look
- Satire of a serious indie pop band
- Shot of 3- obvious who the lead is
- Serious facials
