Representation- Radio Industry

Molly, Harriet, Georgia, Calvin and I created a presentation representing the radio industry. We did this to educate the class on different types of media. From this presentation we received positive and negative feedback:
Positive Feedback-

• Well presented
• Interesting visuals
• Good information
• A lot of interaction on each slide
• A lot of facts
• Well organised

Negative feedback-

• Less text on each slide
• More clarification on BBC Radio 1 
• Small font was hard to read

Representaion- Sexuality

Representation- Sexuality

There are many stereotypes aimed towards homosexual people, here are a list of just a few of the stereotypical assumptions:

• Camp
• Wears bright clothes
• usually include an informal accent for example. Essex
• Happy all the time
• Attention-seeking (wants their sexuality to be known)
• Theatrical
• Mellow-dramatic
• In your face
• Into fashion
• Loose and revealing clothing
• Makeup
• Dyed hair

Stereotypical media texts:

1) Newspaper text

2) Television series






















Here is an example of a counter typical representation for homosexuality:

Media Framework- Audience

• Audience- The type of person you want to target.

• Demographic profiling- Hierarchy of the audience.

1. A- Higher management (Bankers)
2. B- Middle management (Teachers)
3. C1- Office supervisors
4. C2- Skilled manual workers
5. D- Semi skilled manual workers
6. E- Unemployed, students

•  Products targeted-

1. A- Cars, designer labels, Rolex's.
2. B- Memberships, holidays.
3. C1- IPhone, technology.

• Psychographic profiling-

1. Mainstream- Security
2. Aspirers- Status
3. Succeeds- Control
4. Resigned- Survival
5. Explorers- Discovery
6. Strugglers- Escape
7. Reformers- Enlighten

• Niche audience- Targeting a subset of the main market.    

Club Advert Remake

1) To remake this advert, two groups were given two halves of the video to re-create. My group who included Olivia, Harriet, Holly, Jen and myself used props and different angle shots. We did this by re-watching the original advert many times and trying our best to set the camera in each angle at the right speed and distance.

2) To plan our sequence, we first watched the advert and paused it in each scene. We then screenshotted these scenes so we could recreate each one realistically.

3) Steve Neale- Neale believed that difference and genres attracted a certain audience to a video. This advert's audience is for the younger generation hence why the angle shots were slanted and the speed was fast.

4) The factors we had to take in account when shooting were: The height and angle of the shot, what type of angle it was (example: Crab shot), The distance from the focus point, The duration of a scene.

5) I thought our sequence was quite successful as we managed to replicate the timing of each scene of the advert. However, I feel to improve we could have used better props and replicate the angles better.

6) Other people said that our production was really good and that we shot all the right angles.

7) From completing this task, I have found out that it is difficult to create the right angles for the right amount of time. it was also hard to find the necessary props such as a wheelbarrow.

8) For the future, this task has shown me how to prepare for a production video. I now know that I need to analyse each scene and figure out what angle shots I am going to use along with timing it right to the music.