Introduction to Minecraft

Reasons why Minecraft is so successful

1. Sandbox game.
2. Continuous.
3. Appeals to all age groups.
4. Allows for creativity.
5. Mass marketing.
6. original, little competition.
7. Can help relationships (forcing social skills).
8. Imagination- no limits.
9. Strong community.
10. Infinite replays.
11. Players own marketing campaign.
12. Platform agnostic.
13. Play on computers.
14. Co-opted by children- house hold name.
15. Not limited by genre.
16. Human instinct to bring order to chaotic wilderness.

What are the main ways Minecraft attracts an audience?

1. Sandbox games.
2. No instructions- word of mouth. 
3. Twitch- stream live on YouTube.
4. Interactions.
5. YouTube- inspiration forums.
6. Adverts on apps.
7. Multiplayer.
8. Recommendations/reviews.
9. Unique- limited competition.
10. Free trial in limited time- hooked.
11. Multi-platform.
12. Realms.
13. Fan clubs.
14. Subscriptions to magazines.
15. Fans influence updates.
16. Buy add ons.
17. Attend Mincom.
18. merchandise, toys and clothes.
19. fan made modifications.

Minecraft marketing and franchising

• Merchandise.
• Advertisements on websites.
• Trailers on TV/ apps.
• Handbooks- secrets.
• Gift cards in shops.
• Brand collaboration e.g. McDonald's.