- Related to media language- mise en scene, editing, camera, sound, text and meaning.
- Social, cultural and political issues and opinions.
- How media language is used to construct representations.
- Niche magazine outside commercial mainstream.
- Study 2 front covers of Big Issue from September 2017.
- Just front covers- representations that are alternative to the mainstream.
- Choice of camera shot, layout, locations, costumes, props, typography.
- Circulation- number of copies sold.
- Readership- number of people likely to read it.
- Mass audience- readership on a large scale.
- Niche audience- narrow group of readers with particular interest.
- Subscriptions- reader pays for a set of copies in advance at a lower price and sells them for more.
- Masthead- title of magazine.
- Plug- text plugs a feature that will appear.
- Puff- a story tat is given prominence on the cover.
- Intertextuality- make references to other things.
- Cover star- 'star' featured.
- Anchorage text- text anchors main image and gives it context/ meaning.
- Banner- text that runs across the bottom of the cover.
- Skyline- text that runs across the top of the cover.
- 1991- start of magazine for homeless people. Created by John Bird and Gordon Roddick.
- Stars help promote the big issue.
- 200 million copies sold so far.
- Spread world wide.
- business can run through the big issue shop.
- Big issue relies on advertising, sponsorship and circulation revenue.
- helps to get a house, healthcare and training.
- "We're a social business, not a charity".
- 100,000 sold each week.
- Buy for £1.25 and sell for £2.50.
- In 2013, venders made more than 5million.
- There are 40,000 beds in hotels for homeless people.
- Body shop started during big issue- global awareness.
- 2 genres- entertainment and social business.
- Interviewing stars helps to pay for magazine.
- Ethical capitalism.