The Big Issue introduction

Specification
  • Related to media language- mise en scene, editing, camera, sound, text and meaning.
  • Social, cultural and political issues and opinions.
  • How media language is used to construct representations.
  • Niche magazine outside commercial mainstream.
  • Study 2 front covers of Big Issue from September 2017.
  • Just front covers- representations that are alternative to the mainstream.
  • Choice of camera shot, layout, locations, costumes, props, typography.
Key terms
  • Circulation- number of copies sold.
  • Readership- number of people likely to read it.
  • Mass audience- readership on a large scale.
  • Niche audience- narrow group of readers with particular interest.
  • Subscriptions- reader pays for a set of copies in advance at a lower price and sells them for more.
Key terms of front cover
  • Masthead- title of magazine.
  • Plug- text plugs a feature that will appear.
  • Puff- a story tat is given prominence on the cover.
  • Intertextuality- make references to other things.
  • Cover star- 'star' featured.
  • Anchorage text- text anchors main image and gives it context/ meaning.
  • Banner- text that runs across the bottom of the cover.
  • Skyline- text that runs across the top of the cover.
General notes
  •  1991- start of magazine for homeless people. Created by John Bird and Gordon Roddick.
  • Stars help promote the big issue.
  • 200 million copies sold so far.
  • Spread world wide.
  • business can run through the big issue shop.
  • Big issue relies on advertising, sponsorship and circulation revenue.
  • helps to get a house, healthcare and training.
  • "We're a social business, not a charity".
  • 100,000 sold each week.
  • Buy for £1.25 and sell for £2.50.
  • In 2013, venders made more than 5million.
  • There are 40,000 beds in hotels for homeless people.
  • Body shop started during big issue- global awareness.
  • 2 genres- entertainment and social business.
  • Interviewing stars helps to pay for magazine.
  • Ethical capitalism.

Q. 1 News Language